Wal-Mart Retail Link® Modeling
Key Elements:
Response models of your company’s products with weekly Wal-Mart sales data by store
Full set of sales & price baselines
If needed, models can cover full marketing mix, including advertising and coupons
Results delivered through Market In·Sights™ or Drivers on Demand™ reporting systems
Marketing Analytics has successfully built models for our clients using data directly from Wal-Mart’s Retail Link® resource. With this weekly, store-level sales detail, we can provide the same kind of visibility into Wal-Mart price and promotion response that you used to get only for trade channels reporting POS to Nielsen and IRI.
Results include:
Baseline sales
Base prices (regular prices)
Percent ACV with various promotional conditions
Base price elasticities
Promoted price elasticities
Lifts by type of merchandising

Given necessary additional data on the full marketing mix, we can extend Retail Link® sales models to show how advertising and consumer promotions impact your Wal-Mart business. Results encompass same decomposition of volume by source (volume “due-tos”) as available for markets and channels covered by syndicated services.

Note: Marketing Analytics adheres at all times to restrictions and rules established by Wal-Mart regarding use of Retail Link® data.