Key Elements: Determines total number of pages that maximize revenue or profit Given total pages, re-allocates to merchandise departments or categories to deliver improved business results Leverages same tools and expertise we apply for optimization of client's total marketing budget Able to incorporate wide range of client business rules (e.g., minimum 20% of pages to Department X)

Catalogs and brochures are distinctive advertising vehicles that go into customers’ houses and stay there until disposed off, to be read at any time. Well designed catalogs and brochures are informative, targeted, and creative. In addition to these functionalities, the right mix of pages and product clustering play a vital role in driving sales. Marketing Analytics’ models correlate sales with total book pages and mix of pages by department or category and identify opportunities to improve ROI.

In fact, models include more than page elements – they are really full marketing mix models with all key drivers of sales and profit.

By combining models with product margins and printing, distribution and other costs, Marketing Analytics can apply our optimization programs to find page allocations that increase revenue & profit.

Marketing Analytics' Retail Pre-print Effectiveness System Tracks Each Ad's ROI Offer by Offer

Impact measured by individual product & offer Uses point-of-sale data by item, store, and week Incremental sales metrics reflect both "focus items" results and halo effect on other items in the store Results reported in web-based format