|
|
|
|
 |
|
 |
|
|
|
| Key Features: |
|
 |
Detailed, easy-to-navigate dashboard interface
|
|
|
Accurate marketing and promotion elasticities
|
|
|
Updated regularly to reflect latest sales results
|
|
|
95% coverage of client sales by category
|
|
|
|
|
|
|
| Market In·Sights™ is a model-based business
analysis tool that lets decision-makers across a range of industries quickly
determine what caused changes in their sales. It is a cost-effective solution
that combines analytic rigor, business actionability, and ease of use. |
|
|
|
| Models Aligned with Data Used for Business
Reporting |
|
|
Volume attributable to each marketing driver (aka
“due-tos”) calculated by combining models with sales & activities data
|
|
Due-tos add to actual volumes for consistency with
existing sales reports based on same 3rd party or internal source data
|
|
| Comprehensive Coverage |
|
|
Detailed due-tos for products representing up to 95%
of client sales |
|
If data available, Market In·Sights™ includes
similar coverage of competitive products
|
|
Relevant 3rd party as well as client-specific sales
reporting geographies
|
|
Volume and volume change due-tos for Latest Year,
Year-to-Date, Latest Quarter, Latest Month
|
|
Due-tos in Equivalent Unit, Unit, Share, and Dollar
terms
|
|
|
|
 |
|
|
|
|
|
| Market In·Sights™ keeps pace with a rapidly changing
marketplace. Volume due-tos are typically refreshed monthly based on the latest
available sales data. In addition, the underlying price, promotion, and other
elasticity coefficients are updated 2-4 times per year depending on client
needs. |
|
|
|
| Promotion Events Analysis Module |
|
|
Users can define events by point-and-click selection
of weeks
|
|
Calculates total and average weekly volume by driver
for each defined event
|
|
Event efficiency calculated from user-supplied cost
|
|
User-defined events stored in library, allowing
comparison of incremental volumes and efficiencies
|
|
|
| Little or No Demand on IT/IS Organization |
|
|
Simple system architecture
|
|
Can reside within company intranet or be hosted by
Marketing Analytics on secure servers at our site
|
|
All end users need is a Web browser
|
|
|
|
|