|
|
|
|
 |
|
 |
|
|
|
| Key Features: |
|
 |
Detailed, easy-to-navigate dashboard interface
|
|
|
Price, promotion, and other marketing response
elasticities from models using IRI store-level data
|
|
|
Updated monthly to reflect latest sales results
|
|
|
95% coverage of client sales by category
|
|
|
|
|
|
|
| Drivers on Demand™ is a model-based business
analysis tool that lets decision-makers in consumer packaged goods categories
quickly determine what caused changes in sales for their own and competitive
products. It combines analytic rigor, business actionability, and ease of use.
Partnership with IRI |
|
|
|
| Models Aligned with Syndicated Sales Tracking Data |
|
|
Volume attributable to each marketing driver (aka
“due-tos”) calculated by combining store-level models with census-based sales
& causal data from either IRI or AC Nielsen
|
|
Due-tos add to actual volumes for consistency with
existing IRI or Nielsen sales reports
|
|
| Comprehensive Coverage |
|
|
Detailed due-tos for own and competitive products
representing up to 95% of category volume sales |
|
Industry standard (e.g., IRI Regions & InfoScan
Markets) as well as client-specific sales force geographies
|
|
Volume due-tos for Latest 52 Weeks, Year-to-Date,
Latest Quarter, Latest Month
|
|
Due-tos in Equivalent Unit, Unit, Share, and Dollar
terms
|
|
|
|
 |
|
|
|
|
|
| Drivers on Demand™ keeps pace with a rapidly changing
marketplace. Volume due-tos are refreshed with each IRI or Nielsen reporting
period so they reflect the latest available sales data. In addition, the
underlying price, promotion, and other elasticity coefficients are updated 2-4
times per year depending on client needs. |
|
|
|
| Trade Promotion Events Analysis Module |
|
|
Users can define events by point-and-click selection
of weeks
|
|
Calculates total and average weekly volume by driver
for each defined event
|
|
Event efficiency calculated from user-supplied cost
|
|
User-defined events stored in library, allowing
comparison of incremental volumes and efficiencies
|
|
|
| Little or No Demand on IT/IS Organization |
|
|
Simple system architecture
|
|
Can be hosted by either IRI or Marketing Analytics
on secure servers at our respective sites
|
|
All end users need is a Web browser
|
|
|
|
|