2008 IRI Consumer Packaged Goods and Retail Summit

The 2008 IRI CPG and Retail Summit in Orlando showcased numerous technology-enabled applications designed to give clients actionable insights from aggregate and household panel data. Drivers on Demand™, the industry-leading marketing effectiveness tracking system for CPG offered jointly by IRI and Marketing Analytics, helped anchor the Market Performance and Brand Building suite of products. Also featured was Marketing Analytics Planner, a powerful, web-based simulation tool that can be integrated with Drivers on Demand™ or function as a standalone application.