The annual IRI Reinventing Consumer Packaged Goods and Retail Summit showcased on-demand analytic applications designed to let manufacturers See (understand key sales drivers), Act (use the insights to make better decisions) and Win (efficiently allocate marketing budgets by vehicle and product). One featured solution was Drivers on Demand™, a model-based business analysis tool developed jointly by IRI and Marketing Analytics that enables CPG marketers to quickly determine what caused changes in sales for their own and competitive products.