client solutions

Marketing Analytics delivers complete solutions tailored to each client’s business needs. We provide efficient but careful data integration, best practice modeling techniques, and clear, insightful management consulting to transform models into valuable business learning & recommendations.

What’s more, clients repeatedly ask us to tackle their most challenging and complex marketing effectiveness measurement issues . . . problems no one else has been able to handle . . . and we solve them.
Marketing Mix Modeling

We model all key sales drivers to help you understand what works and what doesn’t.
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Marketing Mix Optimization

We combine models, financials, and optimization tools to find the profit-maximizing marketing plan for your brands.
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Price Modeling & Management

Our analytics address key issues like sales response to price changes, thresholds, portfolio pricing, and competitive matching.
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Baselining Retail Point-of-Sale Data

Baselining measures both expected sales without short-term marketing and incremental lift from your
events.
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Promotion Effectiveness Modeling & Tracking

We measure incremental sales across all your promotions and show which events were most effective.
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Advertising Effectiveness Modeling & Tracking
We provide accurate sales response measures by vehicle that let you build more effective media plans
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Catalog & Brochure Optimization
Using models, financials, and optimization tools, we find page allocations that increase revenue & profit.
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Wal-Mart Sales Modeling

We model Retail Link® data, so you can track marketing effectiveness in this key channel.
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