Catalog and Brochure Optimization
Key Elements:
Determines total number of pages that maximize revenue or profit
Given total pages, re-allocates to merchandise departments or categories to deliver improved business results
Leverages same tools and expertise we apply for optimization of client’s total marketing budget
Able to incorporate wide range of client business rules (e.g., minimum 20% pages to Department X)

Driven by models that correlate sales with total book pages and mix of pages by department or category
In fact, the models include more than just pages and products assigned to pages: they're really full marketing mix models with all key drivers of sales and profit
By combining models with product margins and printing, distribution and other costs, Marketing Analytics can apply our optimization programs to find page allocations that increase revenue & profit.