Marketing Analytics Planner
Key Features:
Weekly marketing/sales calendar style layout
Powerful “auto-fill” functions so users do not need to input weekly price and other drivers “by hand”
Efficient, “no hassle” loading and updating of models and source data
Fully Web-enabled and easily integrated with Market In·Sights™ or Drivers on Demand™
Marketing Analytics Planner is a powerful and flexible marketing planning tool that supports many types of what-if simulations as well as formal spending optimization based on models, financials, and user-defined business rules.

Beyond “What-If”
Optimization in Marketing Analytics Planner
Analysts can run full-scale, mathematical optimization of full marketing mix to identify plans that maximize sales revenue, margin, or some combination
Optimization runs created using straightforward point-and-click or fill-in setup screens
Supports end-user definition of multiple business rules governing outcome of optimization
“Suggest Function” in Marketing Analytics Planner
Industry’s first guided what-if capability -- halfway between one-at-a-time scenario evaluation and full optimization
Helps decision-maker quickly identify most impactful changes to the marketing plan in order to achieve a volume, revenue, or margin goal
“Suggest” color codes cells in plan according to impact a change would have on business results – information drawn from optimization algorithm