accurate sales models, actionable results
Founded in 1991, Marketing Analytics is a recognized leader in market response modeling. We quantify what drives sales for our clients and help them use the results to increase market share, revenue, and profit.
On August 9, 2011, Marketing Analytics agreed to be acquired by Nielsen, a leading global provider of information and analytics around what consumers watch and buy. As an integral part of this outstanding organization, we are determined to raise the bar even higher on helping our clients achieve increased return on marketing investment. For more information about Nielsen, visit www.nielsen.com.

To learn more about partnering with Marketing Analytics to turn your data into competitive advantage, please contact us directly.
recent news
August 9, 2011
Marketing Analytics Inc., one of the pioneers of marketing mix modeling and a recognized leader in analytics & advanced planning software, was acquired by Nielsen, a leading global provider of information and analytics around what consumers watch and buy
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